Save time with email signatures

Your email signature file can be a valuable resource to save your contacts time and even to save you from writing repetitive emails. First of all, what is an email signature? It’s a little patch of text that you can set up in the preferences in your email program, and...

Trademarks vs. copyright.

Happy Thanksgiving! Some very quick tips: For a word, very short phrase, or a term, you'll be looking at a trademark. For a logo, you'll also want a trademark. Copyright covers long written works or images. You would copyright a brochure design or website, for...

The Building Blocks of Visual Vocabulary: Consistency

Your Visual Vocabulary consists of the secondary design elements that are used in conjunction with your logo to form your brand identity. Your Visual Vocabulary is composed of the graphics, font styles, colors, and even the type of paper you choose. Once you have...

When to send your newsletter?

Another thing to consider is the day of the week that you plan to send your newsletter out. Your clients will be more likely to read your newsletter if they receive it on a day when they’re not very stressed out and when they feel like they have time to read it. You...