This is usually the biggest concern that entrepreneurs struggle with when thinking about starting a newsletter. You’re an expert in providing your service or creating your product, and there aren’t many professions where that also includes writing articles and copy.
Keep in mind that you are the expert in your field, and most of your clients don’t know the things that come as second-nature to you. An article that you might consider basic or boring might be really helpful for your clients and target market.
In addition to talking about some of the basics in your field, here are some other ways to find topics to write about:
- Answer the most common questions that people ask you. Every businessperson has those few questions that people constantly ask them. Some of mine were “What pages do I put on a website”, “Should I have a text-only logo or have a picture too”, and “What should I put on my business card”? Writing up the answers to these can produce great articles that you’ll be able to also place on your website to point people to time and time again.
- Ask your audience.I have invitations on my website and in the newsletter itself where I ask people about the questions and topics they’d like me to write about. It’s always great to find out exactly what’s on their minds!
- Consider your subscriber’s experience.If you have a lot of past clients subscribed to the newsletter, don’t just write introductions to your various services; also talk about the next steps they can take to grow their businesses.
- Brainstorm new ideas.Make a long list of everything in your expertise that you could write an article on. Keep this list, and keep adding to it as new ideas occur to you.
- Ask a colleague to brainstorm with you.This can be an especially fruitful tactic if you brainstorm with a colleague in a similar field, or someone who understands your profession and/or your target market.
- Subscribe to your competition’s newsletters.I subscribe to many other newsletters in my industry – both to keep up with the trends and to get new ideas. When I read an article that is particularly interesting, or that I don’t agree with, I’ll often write an article of my own to express my thoughts on the topic.
- Research on your competition’s website.Reviewing their blogs, article libraries, or even just their text can spark new ideas.
- Read industry and business magazines.If you’re thinking about business, you’re more likely to come up with ideas of your own on a topic!
- Think about the topics discussed in your education.Chances are, anything that you’ve taken a class on would be an interesting topic for your readers.
- Save emails and forum posts you write as a base for a new article. When you find yourself writing something that’s got potential, save it so that you can later expand it into a new article.
With all of these options in mind, you should be able to come up with a long list of article ideas.