Occasionally, when Iâ€™m starting in on a logo design for a client, theyâ€™ll bring up the way that their office or home is decorated when describing their design tastes. And, while this can be valuable information for communicating visual likes and dislikes to a designer, I caution against confusing interior design with logo design, or with graphic design of any kind.
The job of interior design is mainly to make your clients feel comfortable, relaxed and at home in your office. Or, in the case of your home dÃ©cor, to make you and your family feel like your house is a home, to express your personality and tastes and to surround you with things that you love.
The job of graphic design is to communicate your business's story, and to connect with those clients to bring them in. The job of your logo is to perform as a visual â€œfaceâ€ for your business, to act as an identifying marker on all of your business and marketing pieces, and to tell the story of who you are, what you do and what makes you different.
An interior design for your office can â€“ and should â€“ reflect components of your business brand. For example, your wall colors could be variations of your corporate logo colors, or should at least coordinate with your logo colors. Your furniture â€“ desk, furniture, conference table â€“ should all be of a style that reflects your businessâ€™s brand personality and philosophy. Artwork should also reflect your brand themes. Even the level of clutter, or the number of books visible in your bookshelves can be a reflection of your businessâ€™s brand. I have one client whose hand towels in the bathroom are matched to her corporate colors. Itâ€™s a small detail, but her clients often comment on the level of attention given to all of the touches in her office.
So, while your brand can inform your interior design, keep in mind the different jobs of each type of design, and make sure that those functions are being performed as well as possible.