A website can be one of a small businessâ€™s most helpful tools.
- Pre-qualify prospects
- Screen out uninterested and unqualified prospects
- Discourage clients who would be a â€œbad fitâ€ from contacting you
- Make sales
- Build your contact list
- Serve as a major component of information for proposals and presentations
Just having a well-crafted website can take some of the â€œhave to do it allâ€ pressure off of a small business owner.
But, there are many components to take into consideration when designing a website. The primary considerations are:
- Website Strategy
Some other secondary considerations are:
- Domain name registration
- Hosting options
- Should you maintain it yourself?
- If you should maintain it yourself, how do you do that?
- Calls to action
- Redesigning (eventually)
And, thereâ€™s probably quite a few more considerations â€“ but, Iâ€™ll have to add those on as I think of them.
Iâ€™ll be writing more on each of the considerations over the next few (well, probably many) days.