A website can be one of a small business’s most helpful tools.

It can:

  • Pre-qualify prospects
  • Screen out uninterested and unqualified prospects
  • Discourage clients who would be a “bad fit” from contacting you
  • Make sales
  • Build your contact list
  • Serve as a major component of information for proposals and presentations

Just having a well-crafted website can take some of the “have to do it all” pressure off of a small business owner.

But, there are many components to take into consideration when designing a website. The primary considerations are:

  • Website Strategy
  • Content
  • Design
  • Function

Some other secondary considerations are:

  • Domain name registration
  • Hosting options
  • Should you maintain it yourself?
  • If you should maintain it yourself, how do you do that?
  • Calls to action
  • eCommerce
  • Redesigning (eventually)

And, there’s probably quite a few more considerations – but, I’ll have to add those on as I think of them.

I’ll be writing more on each of the considerations over the next few (well, probably many) days.