It’s often important to at least roughly decide how you plan to maintain the text on your website during the early stages of the site, since some of the solutions (Blogs and Content Management Systems) require that you integrate the system for making the changes into the initial design, coding and strategy for the entire site overall.
Here’s a few questions to help you best make that decision:
How often do you want to make these updates? If you’re only planning to make quarterly or even monthly updates, is it worth it to you to learn new technical stuff? And, will you be making changes frequently enough to remember the new things that you learn from one update to the next?
- How technical are you? Some of the solutions require that you work with software or learn new “computer stuff”. Are you comfortable learning about new things to do on the computer? Will you be confident enough with the new software to quickly and effortlessly make the changes to your website when the time for changes comes.
On the other hand, if you’re making updates on a more frequent basis, it may make more financial sense to learn how to make updates yourself.
What’s your budget for updating your website? Think about your overall marketing budget, and all of your marketing plans. How many of those planned activities have a cost associated with them? How much of your budget is already spoken for? If a big portion of your budget is already “spent”, think about whether you could reduce the price tag for some of your other marketing plans – such as going to digital instead of press printing for any printed materials.
Also, consider the overall value of your website in your marketing plan, and how much of an impact your site could have on your business’s gross revenues over the next year. It may be the case that once you have a website, you’ll see a dramatic increase in your sales, and that might make your site more of a priority to work on and have professionally maintained.
Conversely, what’s your time worth? Many coaches and consultants make $300 per hour or more. And, if you’re doing a task that you’re unfamiliar with (such as updating your website), it might take a while to do a task that would take an expert much less time. I update websites for $125/hour, and can get a lot of updates done in just one short hour. So, it might be a better use of your time/money to just hire someone, and to keep doing the stuff that you do best.
Do you even have time in your schedule? How busy are you? Are you already working long days? Making excuses not to work on your marketing projects? If so, it might not be the best idea to take on yet another project.
Do you have the patience and concentration for making updates yourself? In other words, will making your own updates not drive you crazy, and will you follow through with them?
Would your site and marketing benefit from a second set of eyes reviewing it? This is one of the other benefits of having a website designer do your updates – they can lend their expertise to your project and make your site even better.