Keeping your website up-to-date is important to make sure that your site’s content is timely and reflects the current state of your business, your current products and services and the newest developments in your company.

You should also update your site for your visitors. One reason to update for visitors is to give them reasons to come back to your site. Regular updates of valuable content, paired with some sort of way to update your clients and visitors that those updates have occurred, is a good way to make sure that clients will want to come back from time to time and see what’s new. And, make sure that if your visitors are regularly asking the same questions, you address those on your site so that you can take care of their needs.

It’s also important because the Search Engines notice when you’ve made revisions to your site – new updates show the Search Engines that you’re an active business and that you’re keeping your site up-to-date. They value this, and it will contribute positively to your ranking.

Another common question that arises with website updates is “How often do I need to update my site?”. The answer varies based on why you’re updating your site.

  • If you’re updating to keep your website up to date, you should make changes whenever there are changes in your business.
  • If you’re updating for visitors to have a reason to come back, then the frequency that’s needed varies depending on the needs of your audience – how often do they want to return and get new information?
  • If you’re updating for the Search Engines, know that they will visit your site on an irregular schedule – so whether you update daily, weekly, or monthly, they may or may not catch an update for a while. Just update when it is comfortable for you, and don’t stretch yourself to update too often.

Read about how to update your website copy in tomorrow’s post!