Many small business owners struggle with creating their website copy – especially for their very first website. I know that I did!
It took me literally months to scrape together the copy for my first website (the few pages that there were in it!) I agonized over it, studied other sites, and then ultimately wasn’t happy with the results.
I didn’t even get up the courage to put any text on my home page for the first couple of years of my business – just some graphics.
But, since then, things have gotten easier. I no longer avoid writing copy for my website, because now I have a few “secret weapons”.
- The first thing that I did was to take some of the pages that I thought were pretty important, and have them professionally copywritten. I chose to do this with only a couple of pages on my site: my “About Me” page, my “About My Company” page, and my “Processes” page. I’ve actually changed both of the “About” pages since this, but, I’m still using the Processes page.
Sure, it was a bit expensive, and a bit of an undertaking in itself. But, once I did my research and found a writer with a style that I liked, and that I thought matched the personality of my business well, the process was really quite easy.
She asked me a few questions, and came back with some truly stunning work. I had a couple of changes, and then she handed the copy over to me to post on my site. It made me feel so much more put-together and professional to have those couple of pieces up on the site, and gave me an “anchor”–a frame of reference and a voice for writing the rest of the pages of my site in.
That way, the content is off my desk and working for me, and people can start asking me questions about it. Their questions ultimately let me improve my content to make it better address my clients’ needs. And, that makes for more effective copy.
Another approach that works perfectly well for website copy is presenting thoughts and ideas in bulleted lists. They work particularly well because many people tend to In fact, I wrote this piece by outlining and then filling in all these bullets.
But, I have a small business, and while I’m professional, I’m not necessarily corporate. I even got a few comments from my clients that when they got me on the phone and had a conversation with me, it seemed like they were talking to a different person than the one who wrote the website. And, that split-personality effect certainly wasn’t what I was aiming for. So, I decided to write more like I speak, and found it to be much easier.
I hope you find these suggestions helpful, and that they start you off on the right foot for writing your website!