Part 2: HTML
HTML is a computer coding language that tells a web browser how to display text and images.
Pros of using HTML:

  • There are lots of web designers who work in HTML.. HTML is the most basic website coding language – so nearly every web programmer can work efficiently in it. Some web designers are also fluent in HTML. So, you’ll be opening up your project and your site to a large base of available talent
  • It’s quick to make additions, updates and changes in HTML.. In Flash, you have to go into the master file to make even the smallest of changes, and then export the file to put it online. In HTML, you just have to edit a simple text file to make your updates.
  • There are lots of easy-to-use programs that you can maintain your own HTML website with.. I recommend Adobe Contribute, which is as easy to learn and use as Microsoft Word. Doing your own website maintenance can save you hundreds of dollars per year in marketing fees.
  • The Search Engines understand and love plain HTML.. Since the search engines read text, and HTML files are entirely made up of text code, they can easily see, understand and index the content of your site if it’s coded in HTML. And, every entrepreneur wants to rank well in Google, right?
  • All web browsers can read HTML files, provided they’re well written.. So, you won’t run into any compatibility issues.
  • Since they’re text-only files, HTML files are automatically very small. – which can help your site to load quickly.

Cons of HTML:

  • Well, it’s just not “cool”. HTML isn’t sexy. But, sexy isn’t always effective. If your business needs to be seen as “cool” – such as an entertainment or automorive business – then an HTML site might not be for you.
  • HTML files are table-based. and therefore tend to have a “boxy” design. Advanced CSS techniques are making this less of a necessary evil, but advances CSS techniques are still not commonplace or easy to implement.