Websites Part 3: Website Function

So, once you’ve written effective copy for your website, and created a great website design, you have a very nice online brochure. The next step in creating an effective website is to make the site work for you – to add in some function. What can you do to make your...

Custom fonts in-line with other text

Once you’ve picked out your logo font, it can be tempting to use that font for every instance of your business’s name. After all, choosing that font was a time-consuming and difficult task – and, now that you have it, you want to use that beautiful font as much as...

How to use signatures on your web page

Using your personal signature on your website can give you a few benefits: Adds personalization. Having your web page signed makes it clear that you’re personally involved in your business. Acts as a guarantee. Signing your web copy makes it seem like you personally...