Branding Your Small Business Doesn't Have To Be Hard

Dear Small Business Owners and Entrepreneurs,

Is this you?

  • You don't have a brand – and don't know where to start.
  • Your business's brand has happened by accident – and, it's an inconsistent mess.
  • You feel completely "in the dark" when it comes to branding and designing marketing materials.
  • You have no idea what branding is or why you'd need to brand your business.
  • You hired a design firm to create your brand for you—and that was the last branding decision you got to make.
  • The brand that you designed a while ago is no longer working well for your business.
  • If you answered "yes" to any of these, then you're not alone. Many entrepreneurs have the same problem. If your brand designs aren't creating bottom-line results for your business, then they're not being as effective as they could—and should—be.

    There's so much information about branding out there that it's hard to absorb it all and to pull out the most valuable lessons to implement for your small business. And, if you're like most small business owners, you don't have any extra time to devote to learning about branding or marketing and doing it well.

    But, branding your business doesn't need to be a huge, difficult project. Even the smallest of businesses can create a solid brand and effective marketing materials that will help your business connect with your clients and grow.

    I've created a 5-step branding and marketing design system called Brand Design For Your Bottom Line that will help you to do just that.

    I've broken the branding and marketing design process up into an easy to learn and simple to follow system. This system includes a series of just 5 steps. These 5 steps are:

    1. Define Your Unique Position to the World

    2. Design Your Logo and Brand Identity

    3. Develop Your Website and Marketing Communications Collateral

    4. Distinguish Your Offerings from the Crowd

    5. Direct the Use of Your New Brand So That it Can Reach Its Fullest Potential

    If you address all 5 of these steps when you create your Brand Identity and marketing designs, you'll create a professional brand for your business that will make it easy for you to build credibility for your small business. A professional brand identity communicates your company's purpose and promises, increases your memorability and drives sales.

    Free Teleclass Series: Brand Design For Your Bottom Line

    How to create an effective brand (that's not just pretty) without losing your shirt… or your sanity.

    In this free series of Teleclasses, I'll introduce you to the Brand Design For Your Bottom Line system. You'll learn about the branding process and the 5 steps to creating a small business brand that's not just pretty, but also effective. (I've walked hundreds of small businesses through this process to help them create effective Brand Identities and marketing materials since 2001.)

    This teleclass is designed to demystify the design process for entrepreneurs and small business owners. After attending the series, or listening to the archived recordings, you'll be able to identify where your business is in the 5-step process. You'll see which steps you may have skipped and which ones you need to re-visit more thoroughly in order to make your brand stronger.

    Reserve your space in this Teleclass to learn how to create Brand Designs That Improve Your Bottom Line.

    In each call, I'll talk about one of the 5 steps for 20-30 minutes, and then I'll open up the call for your questions! When you sign up, you'll get instructions on how to send in your questions in advance, to make sure that I'll have enough time to address them!

    March's call details:

    Date/time: Tuesday, March 13th at 10:00 PST/ 1:00 EST. Mark your calendar!

    How long: No longer than an hour

    Equipment needed: Just a regular phone line – you'll receive instructions to call in to a regular US toll conference line.

    Featured Subject: Brand Design Step 2: Design Your Logo To Stand Out

    Cost: Absolutely free!

    Can't Come? That's OK. The calls will be recorded, and made available as MP3 files shortly after. So, be sure to sign up even if you can't attend so that you'll get the notification when the recording's ready. But, you have to come to the call to ask your questions!

    When you click the button below, you'll be taken to my shopping cart to sign up. It will ask for your credit card information, but you don't have to enter any. Once you sign up, you'll then receive a confirmation email that will point you to all the details! You'll also get a receipt for your transaction – but it will show that you were not charged for the class.