To make all of your text visible for the Search Engines, it might seem like a good idea to put all of the text on your website in plain HTML â€“ Iâ€™ve even seen small businesses extend this to their business name in their logo and their tagline. But, this is definitely overkill.
Your logo includes a custom font for a good reason â€“ that font is actually doing a couple of very important jobs for your brand:
- It communicates some of the characteristics of your brand.
On top of all that, consider the fact that your logo isnâ€™t the only place on your website where youâ€™ll include your business name. Youâ€™ll probably have your business name in several places on your website. So, youâ€™re not in danger of not saying your name enough on your website â€“ let your logo text stay graphical.
The same goes for your tagline â€“ unless itâ€™s really full of great keywords, that you canâ€™t get on your site in any other way, keep it in your font.