When you’re writing a letter or creating a printed marketing piece, underlining text is just one of the major ways to bring more emphasis to a particular phrase (others include changing the scale, using color, bolding, or italicizing the text). So, when a small business owner starts to write their first web text, it’s common to see underlining used to pull emphasis to certain words. But, online, underlining has a very different meaning – it indicates which pieces of text are linked to other pages on your site or other sites on the web.

And, speaking of underlining, it’s now possible to not underline the links on your website through use of link styling in CSS. It’s true that if you don’t underline your links, the text on your site will look much cleaner. But, underlining links gives your website visitors a visual cue that the link is there, and that it’s a clickable element on your website.

Underlining also draws your visitors’ attention to the links. In the sea of text on your website, it helps to make those links stand out and encourages visitors to notice them! And, a visitor has to notice that your links are there in order to even move to the next logical step of deciding if they want to click on the link!