When youâ€™re writing a letter or creating a printed marketing piece, underlining text is just one of the major ways to bring more emphasis to a particular phrase (others include changing the scale, using color, bolding, or italicizing the text). So, when a small business owner starts to write their first web text, itâ€™s common to see underlining used to pull emphasis to certain words. But, online, underlining has a very different meaning â€“ it indicates which pieces of text are linked to other pages on your site or other sites on the web.
And, speaking of underlining, itâ€™s now possible to not underline the links on your website through use of link styling in CSS. Itâ€™s true that if you donâ€™t underline your links, the text on your site will look much cleaner. But, underlining links gives your website visitors a visual cue that the link is there, and that itâ€™s a clickable element on your website.
Underlining also draws your visitorsâ€™ attention to the links. In the sea of text on your website, it helps to make those links stand out and encourages visitors to notice them! And, a visitor has to notice that your links are there in order to even move to the next logical step of deciding if they want to click on the link!