In this section, I’ll talk about a few more thoughts on general website functionality.

Remember that making a very functional website depends on:

  • Making sure that the 2 universal functionality tips are followed (enabling your customers to contact you and making sure that the search engines rank you well so you can get found)
  • Keeping your business’s goals in mind

Additionally, here are a few other thoughts on how to optimize the effectiveness of your website:

  • Include calls to action in your text
  • Adding to your website selectively instead of adding everything to it
  • Keep the links from your website branded
  • Buy alternative spellings of your domain name
  • Search and replace is magical
  • Printing web pages

I’ll talk about each of these in turn over the next few posts.