In this section, I’ll talk about a few more thoughts on general website functionality.
Remember that making a very functional website depends on:
- Making sure that the 2 universal functionality tips are followed (enabling your customers to contact you and making sure that the search engines rank you well so you can get found)
- Keeping your business’s goals in mind
Additionally, here are a few other thoughts on how to optimize the effectiveness of your website:
- Include calls to action in your text
- Adding to your website selectively instead of adding everything to it
- Keep the links from your website branded
- Buy alternative spellings of your domain name
- Search and replace is magical
- Printing web pages
I’ll talk about each of these in turn over the next few posts.