It can be beneficial to link your website to other sites – you can use outgoing links to give your visitors an easy pathway to get more information on a topic, or to tell them about something that you found useful. But, when you make these links available, you don’t want to lose your visitor’s attention or have them move away from your site permanently.

How do you do that? There are a couple of options:

  • You can make the link open in a new browser window. This leaves your website open underneath the new link, so that once your visitor is done with the new information they can just close the window and be back at your site.

All you have to do to make that happen is add a very simple snippet of code to your links in your HTML code. You just add target=”_blank” to the link code.

  • You can open the new link up inside a framed page. This is one use of Frames that can really help your website. Instead of opening a new website in a new window, you open it in the same window. But, in order to keep your presence on the page, you open the new site inside a frame. On top of that frame, you can keep a band with your logo up at the top of the page. In that band, you can have a description of your company and a it of your contact information. You should also include a link back to your website – so that they can get back when it’s time!