In order to make your website attract new clients and prospects, you need to make sure that your website can be found by people who are looking for your products and services.
And, the way to do that is through Search Engine Optimization.
Search Engine Optimization is the process of fine-tuning your website code and content to rank well in search engines like Google, Yahoo, and MSN. The basics of the SEO process are to:
- Choose keywords and keyword phrases that describe what you do and that your target market will use to search for your services.
- Use those keywords throughout the code and text for your website.
- Place links to your site, containing those keyword phrases, on other websites. The search engines look at incoming links from other sites—not at outgoing links from your site—to improve your rankings