One of the biggest problems that small businesses run in to is that they want their logo to tell an entire novel worth of their business story. Even though a picture can tell 1000 words, you don't have control over how your graphics are interpreted by your audience.

The best way to make sure that your visual message is interpreted correctly by your clients and prospects is to condense it to a very simple, focused statement, and then create your design to communicate that. Being focused helps you to be clear in your graphic communications.