A website design project has many elements – the strategy behind it, the site map, the site content, the design, coding, Search Engine Optimization, and adding functionality. With so many parts to pay attention to in your website design project, it’s easy to let the project roll on forever – to keep tinkering with it and adjusting the various components until they’re perfect. While you’re editing it, the website stays on your designer’s temporary server for testing, or on your desktop – and never gets launched.

But, this is counter-productive. While it’s certainly important to launch a website that looks professional, it’s also perfectly OK to launch a site that isn’t perfect.

Launching a site that’s not perfect can actually help you! Once your site is live, you’ll be able to:

  • Get Feedback: While you’re working on your website, you’re working on it in a vacuum. Even if you’re working on it with a designer, and testing it out with some of your clients, you’ll only be asking a few people for their input on the site.

Once you launch it, you’ll be able to ask all of your visitors for their impressions and feedback on your site. You’ll find that improving it with that amount of help will really speed up the process, and the site will be improved much more quickly.

  • Get Found: The faster you can launch something, the better – the Search Engines won’t find you the instant you put your site up! So, if you launch something, it will give you more time to work on your site while giving the Search Engines more time to find you.
  • Once the Search Engines find your site, they will start referring business your way. And, that is the whole reason you’re creating this website, right?

  • Refer Clients To It: Imagine if you spent less time working on making sales. One way to do that is to refer more of your clients and prospects to your website. If you put your website that’s 80% of the way done up online, you’ll be able to send those inquiries over to your site instead of spending your time answering their questions. And, that time will be freed up for you to do more work on your website. It winds up being a win-win for everyone.

    So, if you have a website that’s partially done, get it up online!

  • Whether you still have to finish spicing up the copy, or adding a few more pages, or even if you haven’t hooked up your newsletter subscription or your shopping cart yet, just go ahead and launch the site – it will help you bring in more business while you’re finishing your website project. A website that’s out in the world does you a lot more good than a website that’s stuck in development on your – or your designer’s – computer.