A website design project has many elements â€“ the strategy behind it, the site map, the site content, the design, coding, Search Engine Optimization, and adding functionality. With so many parts to pay attention to in your website design project, itâ€™s easy to let the project roll on forever â€“ to keep tinkering with it and adjusting the various components until theyâ€™re perfect. While youâ€™re editing it, the website stays on your designerâ€™s temporary server for testing, or on your desktop â€“ and never gets launched.
But, this is counter-productive. While itâ€™s certainly important to launch a website that looks professional, itâ€™s also perfectly OK to launch a site that isnâ€™t perfect.
Launching a site thatâ€™s not perfect can actually help you! Once your site is live, youâ€™ll be able to:
- Get Feedback: While youâ€™re working on your website, youâ€™re working on it in a vacuum. Even if youâ€™re working on it with a designer, and testing it out with some of your clients, youâ€™ll only be asking a few people for their input on the site.
Once you launch it, youâ€™ll be able to ask all of your visitors for their impressions and feedback on your site. Youâ€™ll find that improving it with that amount of help will really speed up the process, and the site will be improved much more quickly.
Once the Search Engines find your site, they will start referring business your way. And, that is the whole reason youâ€™re creating this website, right?
So, if you have a website thatâ€™s partially done, get it up online!
Whether you still have to finish spicing up the copy, or adding a few more pages, or even if you havenâ€™t hooked up your newsletter subscription or your shopping cart yet, just go ahead and launch the site â€“ it will help you bring in more business while youâ€™re finishing your website project. A website thatâ€™s out in the world does you a lot more good than a website thatâ€™s stuck in development on your â€“ or your designerâ€™s â€“ computer.