Designing your first website is a stressful undertaking. It requires you to dig deep into your business in order to write the copy for your site. You need to work with a designer and go through the process of creating a site that looks unique and works well. Plus you'll end up investing a lot of time, energy and money. And finally, after all that, you're finished and it's time for the site to go live. What a relief!
Many business owners go through this same process. By the time the process is finished, many entrepreneurs are very glad that it's over — and don't want to do it again any time soon.
Unfortunately, websites don't last forever. Even if you plan your site to work for the current vision for your business, you can't accurately account for the entire future of your business.
Eventually you'll have to make some changes to your website. Some of these changes can be accomplished with simple maintenance, which you can read a bit about here: http://www.elf-design.com/article-Website-Maintenance.html. But there's only so far that patching and revising your current site can go. If your site is particularly outdated, or if it's not working well for you, it's probably time to consider a full-scale site redesign.
Some signs that it's time to redesign your site include:
- Your business has changed or grown. If your business is no longer the same as it was when you designed your site, chances are that you should redesign your website to reflect that. If you've only had a few small changes, you might be able to just update your current website. But if you've changed your business direction, decided to offer new products or services, or if your company has grown significantly, it will pay off to redesign your site. Reconsider how the changes to your business should be reflected or addressed in the structure, design and strategy behind your website.
- Your site looks like it was designed in 1995. Some signs of an outdated web site include: chunky, slow-loading graphics, old-style "framed" coding, where the site is divided up into panes that load separately, little animated cartoon clip-art throughout the site, and text created as images instead of in HTML. Having any of these on your site could reflect poorly on your business, making you look Ôbehind the times'. It can also make you look like you don't care enough about your business or about technological advances to keep abreast of them. Keeping your company's website looking modern will increase its credibility.
- The information on your site isn't user-friendly. If you cringe when you read your site text, or if you regularly get questions on your site text from visitors, re-structuring your copy or rewriting it can help to fix these problems.
If you've been adding to your site over time and the navigation has become unwieldy or confusing, restructuring your navigation could be another pressing reason to redesign your site. You want visitors to be able to easily find their way around your site and to be able to access all the information you have within a few clicks. Laying out your site to make that possible can make your visitor's experience on your site a lot easier.
To bring in more inquiries and make more sales include the following when you redesign your site:
- Calls to action to encourage your visitors to take specific actions — like purchasing something, contacting you, or signing up for a newsletter.
- Forms, scripts, or programs to make your business easier — like contact forms, project estimating tools, and an autoresponder email series that can help you keep in touch with your clients and prospects. Including a shopping cart or Paypal buttons on your site can also help you to make more sales without any additional work.
- Downloadable information packets, articles, questionnaires and white papers can answer a prospect's questions about your products or services and help them to move closer to buying. And if you require the prospect to enter their email address or other contact information, it can help you to grow your prospect list as well.
These are just a few of the functions that your site can perform for your business. To get ideas for other ways that your site can help you increase your business, look at the other sites that you visit and note the functions they perform.
If your site is designed in Flash or coded in such a way that you can't maintain it yourself redesigning and re-coding your site could allow you to do so. Having the ability to make changes and update your own text will let you make revisions quickly, at no cost. And you can play with your site and make revisions to see what will work best for your business and clients.
If your site has any of the problems mentioned here, it's time to redesign. The steps needed to update and revise will differ depending on the problems and issues that your site has. I discuss the process of designing a site in great detail on my blog at www.not-just-pretty.com. This process is applicable to redesigning your site as well. The tips will help you to create a website that's much more effective for your business.
