For a small business, the order that you design your materials in is as important as what you design and how you design it. Here’s my recommendation:
1. Define Your Brand. This is a step that often gets skipped, but will help your entire design process go smoothly. You need to define what your business is all about, what you do, and who you want to work with, so that your marketing materials can be designed in a focused and appropriate way.
2. Logo Design. Your logo should go on all of your marketing materials, and you want all of your materials to match your logo as well – so you have to design it first! It’s worth the investment to do this step first instead of saving it for later. Doing this step first will give your materials a polished and finished look that will make your company look established, stable and successful – which makes your company easier for new clients to hire.
3. Business Card. Designing a business card is the next key – so that you’ll have these ready to give to new clients to get them in the door. If you’re looking to save money, then you might want to print your cards digitally instead of on a traditional press, so that you can get good-looking cards that don’t break the bank.