There are many ways to use a cartoon in your logo, and many ways to draw a cartoon.

We’re not just talking about Disney-style cartoons. You can use anime styles, slightly exaggerated characters, and caricatures all fall into this category.

Pro: Cartoons are fun, youth-oriented, appealing to a young target audience. If you’re creating children’s products

Pro: Cartoons are light-hearted. I work with a computer repair technician who uses a cartoon logo to make his business more approachable, and less scary, for his clients.

Con: It can be hard to take cartoons seriously. Unless they’re used carefully and for good reasons, cartoons can sabotage the “serious business image” that you’re trying to develop.