More on abstract vs. representational

Why do representational logos work for big companies like Merrill Lynch, but not for small businesses? For a small business, I strongly recommend an abstract logo – abstract logos are more high-end looking, and they make you look more professional. Abstract...

PowerPoint presentation design tricks

If you're creating a PowerPoint presentation, there are a few tricks you can use 1. Create a customized slide template using View > Master > Slide Master. This allows you to create your own slide template file that will appear on all of your inner page...

Why a small business needs a website

why each small business needs a website is a question with many answers – all depending on how that small business wants to interact with its' customers, and how the business owner wants to market the business. For example, a small business that focuses on...

The Domino Effect of Changing Your Logo

It's a rainy afternoon and you've got a hot cup of tea and a box of dominoes. You set them up on end, one next to the other in a snaking line across your dining room table. Then you bump the first domino and watch as the rest fall down, one after the other....