why each small business needs a website is a question with many answers – all depending on how that small business wants to interact with its' customers, and how the business owner wants to market the business.

  • For example, a small business that focuses on product sales might use the website to sell their products to customers all over the world.
  • A service business might use their site to market their services locally or to extend their reach to market their services nationally, depending on the type of service they provide.
  • A small business website can help the business get press or get their articles published in magazines or newspapers.
  • More technically savvy businesses can use their site to build a community, or showcase video or audio samples of their work.
  • A website is a really flexible tool, and the key for a small business to create a successful website is to first identify what you want the website to do for you, and then build it to create those specific results. A small business owner has to make sure not get too wrapped up in putting everything they can on the site, at least not immediately. Just focus on building the content and functionality that will get your business's site up and running and that will help your site to do its job best.