Q&A: Naming my business

QUESTION: I am having a terrible time coming up with a name for my design firm. I have a couple marketing friends that want me to call my firm by my name. However, when I hire people I want the designer/s to feel like it is also a reflection of them also. Do you have...

Clothing branding

QUESTION: I want to start my small women clothing and shoe business but what are the steps to brand my clothes? For example, if a manufacturing company makes me clothes or shoes. What do i need or where do i go to brand my clothes or shoes? For example Old Navy all...

Your logo font’s 4 jobs

1. To be legible: Your business name needs to be able to be read easily, quickly and clearly. Make sure the letters are spaced well, so that they don't bleed together. Make sure that the letter shapes are distinguishable from one another – that your lower...