QUESTION:
I am having a terrible time coming up with a name for my design firm. I have a couple marketing friends that want me to call my firm by my name. However, when I hire people I want the designer/s to feel like it is also a reflection of them also.

Do you have any suggestions on how to go about it?

ANSWER:
I’m not really a naming expert; I just took my initials and named my business that. It sort of helps that I have initials that make a word, so it’s more memorable.

Then again, I don’t hire people—a big part of my business is that it’s just me—I don’t bring in freelancers or junior designers so that all of my clients will get a senior designer working on their projects from start to finish.

You can name your business pretty much anything you like. A lot of design firms are named by the principal’s name, even if there’s more than one person working there. All of the design firms that I worked at before starting my own company were named after the owner.

Or, you can name the firm according to the benefits you provide, like Strategic Marketing Design.

You could also name your business something random and memorable, or just something that makes you happy.

In any case, make sure that your name is unique! You want to be memorable and to make sure that no one else is doing business with that name.