Other Ways To Differentiate Yourself
Niching is the best way to establish a differentiation that will lend credibility and expertise to your business. But it’s not the only way to differentiate yourself in your field. The following methods aren’t as effective as niching but are often pretty easy differentiators to start out with, and they are still measurable, definable, specific, and unique:
- Geography: Typically, geographic differentiation means that you’re the only provider in your area. Or, that you were the first in the area, or that you’ve always lived/worked there.
Geographic differentiation can also come in the form of being involved in the community. For example, “Your Hometown Realtor”.
The danger of this differentiation is that other companies can always move in. Defending and maintaining it can be difficult.
This also comes into play when a product is “Made in the USA” or something similar.
Or, culture can be a differentiator if you’re developing a product that calls upon someone’s personal culture, like their allegiance to a particular sports team or a religious belief.
Plus, it talks about how to niche your small business, and how to use that niche and your differentiation to rise above your competition.
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