QUESTION:

I just got this gorgeous email from my competitor, with their logo, address and beautiful graphics, all at the top of the page just like a letterhead. I want one! How can I make one of these for my own company?

ANSWER:

Well, this isn’t an easy question to answer.

First of all, consider if the people you’re sending emails to really want to see a big graphic at the top of every email. If your clients and vendors are “get down to business” types, then having a graphic at the top of each email could annoy them instead of leaving the positive impression that you’re hoping for.

If you think your target audience would respond positively to a letterhead, then you have a couple of options:

  • If you’re using Microsoft Outlook as your email program, there are several services who offer letterhead creation. I’m guessing they’ll probably be happy to tell you how to make the letterhead work in your email as well. I haven’t had direct experience with these companies, but if you work with them, I’d love to hear how it goes!
  • http://www.emailletterhead.com/
  • http://www.stationerycentral.com/pages-letterhead/Index-Frame.asp/

 

  • If you’re not using Outlook, or if you don’t want to always send out your emails on letterhead, then look into using an HTML newsletter service to send out branded emails. You can build a template that’s full of graphics, just like a web pageĀ—the graphics aren’t just limited to the top of the page.