Your logo’s jobs

Your logo's jobs are:  1. To communicate to your target audience. Your logo should tell your business's story to your target audience. The 4 things you need to know:  Who you are (your personality, values, and mission – as a business) What...

What to do before you design another marketing piece

Stop! Put down that Word document! And quit writing that web page! Before you make another marketing piece for your small business, there are a few points that you absolutely need to know the answer to. Puzzling out these questions will help you make your materials...

The Marketing Money-Pit

I did a lot of home improvement last summer, and found myself thinking about that old Tom Hanks movie, "The Monday Pit" – where a couple tries to repair a house that just keeps falling apart under them. The stairway falls apart, the bathtub falls...

Batching your marketing tasks

I often get asked how I find the time to write articles, keep up with the blog, update my portfolio online, write products, and to get my newsletter out, all on top of sales, doing design work, and actually having a life. The answer is that I batch my tasks. Whenever...

What to put on your sales sheet?

The other day, a client asked me what to put on a sales or marketing one-sheet. Again, like most other marketing materials, the first questions to ask when starting up a project like this are: "What is the purpose of this piece?" "How will I use it in...