5. Defining your brand makes differentiating yourself easier.
Once you understand what your business's personality is, what your services and products are, who your competition is, and who you can help, it naturally becomes easier to figure out what makes you different.
In fact, just defining what you do and who you do it for, and niching those down to a small set, can really make you stand out.
The key to differentiating your services through these factors is to look for unique answers to these questions. Don't be afraid to come up with answers that stand out from your competition, and that are really interesting.
But, at the same time, you want to make sure to engage your target audience with your differentiation – that it's not so far out of the box that they don't connect with the differentiator, or don't understand it.