Book recommendation

I just finished reading "The Reach of a Chef" – and I was surprised how much this book talked about branding and growing your business. If you're interested in food or cooking and you're thinking about branding your business or growing your...

Being just you vs. being a company

If you have a one-person business, there are two ways that you can go about branding yourself.  You can brand yourself as just yourself, and create a logo based on just your name and your personality. The advantage to this is that the business brand can be very...

Q&A: Digital printing and color inconsistency

QUESTION: I just got the new batch of business cards that we ordered: they don’t match the batches we ordered before. Did something get changed in the artwork? How do we fix this? ANSWER: No, the color values on the card artwork are all the same as in prior...

What don’t you do?

When you're creating your business brand, it's as important to think about what you don't do as well as what you actually do. Some questions: – Who don't you help? – What services don't you perform?  – What sort of results...