I like to talk about how a small business's website can act like an additional employee in your business – helping you make sales, gather leads, keep in touch with people, qualify clients, get press or media attention, and so much more.
And, today, as I was driving about, it occurred to me that all of your marketing materials actually have a job.
Your logo has several jobs: To be memorable, scalable, to communicate your company's brand to your clients, to be appealing… and there are more.
Your business card has several jobs: To give your contact information to your clients, to be easy to understand, to be memorable (so that when you give it out at a networking event people might remember the interaction), to get kept instead of tossed, and to give your new client an idea of what you do (it won't tell your whole story, but it can give them a basic idea)
Your letterhead has jobs, even. To make it easy for the recipient to get back in touch with you, and to make it clear, at a glance, where the communication is coming from.
Not to mention the jobs that brochures, flyers, postcards, etc. have…
If you design your materials with their jobs in mind, then they'll be more effective for your business – and they'll be able to do more than to be just pretty.
And, if you design a suite of marketing materials to perform the jobs that will help you out in your small business, it can be like hiring employees – except, less expensive than hiring someone full time (or even part-time!)
You can design a basic brand suite (logo, business card, letterhead, basic website) for under $5000 or $6000. You can also print enough materials to last a year within that amount, and get your website hosted for the year. If you want to create a more in-depth marketing kit, you can expect to spend a bit more – but it will still be much less expensive than hiring an employee.