Sometimes you wake up and just feel like everything's different. That you've changed, and that in that change, your small business has changed as well. Just that in the space of living, and growing, that it's time to change everything
This snuck up on me – and once I finally realized that things had changed, I realized that it was time to remodel my business and change up the website to match. And, that means both redesigning the look to match my new brand direction (though the logo's staying the same – both because it's trademarked and because I'm not absolutely crazy!) and rewriting all the copy and content to explain my slightly-new focus.
So, I just wanted to say that if you look up one day and discover that your life has changed, you might look into your business as well. It's likely that the change would sneak across those lines and spread around a bit.