Thrivin’ Edibles is a raw cuisine company, and I designed their logo to work for their many different offerings – from catering, to meal delivery, to packaged snacks available in the stores, to their dessert line.
The icon of the logo is a leafy branch, with a sense of flow and ease to it. The branch has 3 leaves because having three visual elements with a sense of movement helps the viewer’s eye move around the logo.
The font in the logo continues the easy flow of the icon with it’s slight tilt.
And, of course, to make the leaves look healthy and vibrant, the color palette is a bright, clear green.
The rest of the marketing kit has visual consistency through the horizontal wave and consistent photography.