Color iss a really powerful tool in your design arsenal.

  • 62-90% of product assessment is based on color alone.
  • Color increases brand recognition by up to 80% (especially if the color is used consistently across all marketing and media)
  • Color can improve readership up to 40% (if your information looks good, then people are more likely to want to read it.
  • Color increases comprehension by 73% (think about the impact that color makes on charts and graphs – an otherwise unintelligible black and white pie chart can make more sense in color)

Initial facts are from the Allegra Print and Imaging newsletter.