How To Get An Affordable Headshot

A bit ago, it was suddenly that dreaded time – time to get a new headshot taken for my business. My old headshot was terrifically out of date – since I’d had it taken, I’d lost a bunch of weight, cut all my hair off, and gotten Lasik, so I...

Color and Branding

"A study carried out by the Seoul International Color Expo found that color goes so far as to increase brand recognition by up to 80 percent. When asked to approximate the importance of color when buying products, 84.7 percent of total respondents claimed that...

Does Logo Placement Work For Small Businesses?

In a small business sense, product placement often means putting your logo on others' marketing materials – getting them to post your logo on their website, or on a brochure, or a business card. But the question here is — does that really help your...