A Fair Exchange

When you ask for someone's info on a website, you have to make the prize you're offering them more valuable than the info they're providing. So the free report, MP3 download, teleclass, etc. has to be more valuable than the personal information you're...

How To Design a Website

This is a big, big topic. But, in the interest of posting and not taking all night typing, do think about these areas when you're working on it. 1. Design: The basics of how the page is laid out, color palette, how the look of the site reflects your company's...