When you ask for someone's info on a website, you have to make the prize you're offering them more valuable than the info they're providing. So the free report, MP3 download, teleclass, etc. has to be more valuable than the personal information you're asking for in return.

Here's the hierarchy of things you can ask for:
  • Email (this is expected so that you can email the new contact their prize)
  • First Name
  • Website
  • Last Name
  • Business Name
  • Location/ Time Zone
  • Phone Number
  • Address
  • Income Level or other private information