Rebranding and Logo Design

Does rebranding your business mean that you need to – or should – redesign your logo? Here are some questions to ask yourself to determine whether you need to redesign: What is the purpose of this rebranding? What changes are you making in your business, and does your...

Get More Leads From Your Website

Here are a few quick ideas in that area: Including more calls to action and making them relevant to each page/offer. Putting your newsletter sign-up box on every website page (all your clients won't come in through the home page), and possibly improving that offer...

Follow Your Print Pieces With A Website

You can make your marketing materials more effective by including a call to action and a website address on your print and emailed materials, and then creating your website to offer more information and help the sale along to the next stage. Depending on the offer,...

Types of Logos for Consultants

  There are 3 main types of logos that a consultant can choose to use for their business. Each has advantages and disadvantages for the consultant. Here are explanations and samples of each type, to help you choose the best match for your consultancy. Combination...