Here are a few quick ideas in that area:
  • Including more calls to action and making them relevant to each page/offer.
  • Putting your newsletter sign-up box on every website page (all your clients won't come in through the home page), and possibly improving that offer to make it more appealing (do you have a free sample you could give away?)
  • Distributing your articles online with links back to your website to improve your search engine results and to get a wider audience base.