Some basic Internet Marketing ideas for the average small business website:

1. Pick some keywords that you want to show up for, and add those to your headlines and title tags, especially. 

2. Get some more links coming in to your website from other sites.  One good way to do this is by writing some articles about your area of specialty and then distributing them through a content site like Ezine Articles . Then, people will see your articles and repost them, with links back to your site, which will help your search engine results.

3. Also post those articles in the blog on your website. This will help get more content and keywords on your site.

These are the basic ways I’d recommend getting started on improving your site’s optimization. Let me know if you’d like any assistance with any of these additions!