Once you’ve made the decision to start selling your products or services online, then you’ll need a shopping cart to help you run charges and manage purchases. If you’re only selling a few items, then you can do this through Paypal. However, if you’ve got a larger inventory of products or services, you may want to consider working with a more robust shopping cart service like 1shoppingcart.
1ShoppingCart is a good cart for small businesses to start with because their system is relatively easy to set up and use, their cart has a lot of features, and their support staff is responsive and helpful.
This article will cover the steps that need to be taken to set up your 1shoppingcart, so that if you choose to take this path with your online sales, you’ll know what to expect.
This is only an outline of the basic “behind-the-scenes” details you will need to handle in order to set up your cart. There are many in-depth features available in 1shoppingcart, which you may choose to use as your needs grow and become more defined.
1. Sign up for the account you need.
There are several levels of account complexity available at 1ShoppingCart. You probably need more than the basic level, but might not need invest in the professional level account to get what you need.
Keep in mind that 1ShoppingCart allows you to upgrade or downgrade your account without losing any of your other settings. So, if you only need to start out with a Starter Package, but later you would like to add digital downloads or an affiliate program to your site, you can do that without losing your setup. It’s less expensive to start out with fewer features and pay less for your package — and then upgrade once you have your cart installation more established.
The information on what is included in each package is located here: http://www.1shoppingcart.com/shopping-cart-features.asp
2. Set up your basic cart options.
The menu for this is under Setup > Orders.
The important things to set up on this page are:
- Order Notice Email – Primary Destination: Your order notifications, which tell you when you make a sale, will be sent to this email address. Forms set up through the cart will also send their email results to this destination.
- Order Notice Email – From Address: The address that appears in the “from” field of your outgoing emails from the cart — like when a customer receives an order receipt from you through the cart. This also enables customers to reply to you
- Thank you URL: The address of the default thank-you page. You can set up custom thank you pages for each product, but having a default thank-you page set up is a good back-up in case you forget to fill in this option. You should also remember to write and code your default thank-you page at this time.
- Allow Offline Resubmit on Declined Transaction: This question can be set to “yes” or “no” — and determines whether your clients can select to have you manually process the credit card transaction if their card has been rejected.
- Currency and Currency Symbol: This is an important, if self-explanatory, option.
3. Design your cart pages.
The menu for this is under Setup > Cart Look & Feel.
Designing your cart allows you to customize the look of your cart pages so that they can match your website and create a feeling of continuity throughout the ordering process. To customize your design, you can edit:
- Background Color: A good rule of thumb is to choose the same background color as in your website.
- Accent Color: If you are not using a header image, this option sets the header color.
- Font Color: To promote the legibility and printability of your cart pages, I suggest that the main font color be black.
- Font Family: Choose the same font family as your website’s body copy for a consistent appearance.
- Company Logo: You can upload an image file of just your logo or you can create an entire cart header image. I suggest creating a header image — you can then include your tagline and other design elements to make your cart match your website more thoroughly. The header image should be 700 pixels wide.
- Background Image: If your website uses a pattern as the background, you can upload that image here and it will display on your cart checkout pages as well for a unified look.
4. Hook up your payment processor.
The menu for this is under Setup > Gateway Setup.
This set of options allows 1ShoppingCart to make sure that you get paid! Here are the items that you need to set up in this area:
- Choose whether you would like to accept payments through Paypal, or if you have a credit-card processing merchant account. You can also choose to accept both methods, which can make it easier for a broader base of clients to work with you.
- If you want to use Paypal either solely or in conjunction with your other card processor, you must choose one of those options: “Use PayPal as your Only Payment Provider” or “Use PayPal as a Secondary Payment Provider”. You’ll also need to enter your Paypal Email Address. The other options under Paypal Setup are not required, as long as “Enable Website Payments Standard” is selected.
- If you have a credit card processor other than Paypal (such as an Authorize.net-based merchant account or one setup with your business bank), then you can integrate 1ShoppingCart with that service up through the “Real-Time Processing Setup” menus. Just select your payment processor from the “Realtime Payment Gateway” menu, and then click on “More details” to get information about how to integrate your specific payment gateway with the cart.
Those are the basic steps to accomplish your basic set-up for your 1ShoppingCart account. Once these pieces are finished, you can move on to setting up your products, shipping tables, tax tables and everything else you need to create your cart. And, you’ll know that all of the “behind-the-scenes” details have been handled.