To extend your brand into you video’s background, consider creating a brand background poster. To do this:

1. Measure your background: Set up your camera for a test video. Also set up a background with some objects in it – hang a poster on the wall, stick a yard stick right behind your head, or otherwise mark out your background. Record yourself for a bit, and then view the video. Use the marks in the background to determine how large of a background image you need to cover with your poster.

2. Make your graphics: Take a simple visual motif from your brand’s  visual vocabulary  and enlarge it to poster size. Adobe Illustrator is a good program to use to create this file, and it creates files that are often accepted by banner printers.

3. Recommended poster size: Try to make your poster no more than 36″ in one dimension (the maximum size of many banner printers) and then as long as you need in the other direction. This will save you the cost of printing two lengths of poster, or mounting them on oversize foam core boards. 
Do check first with your poster/banner printer before committing to your final size, though, and make sure that their equipment can handle the size you plan to print.

4. Consider how you’ll hang it:  You’ll either need to hang the poster on a wall behind you, or use an easel to prop up the poster as you record your video. 

Here are the details on how to do either approach:

1. The non-wall-mounted option: Get your background image printed on paper, mount it to foam board (the banner printer will do this for you), and then get a floor easel from Staples. You can adjust the floor easel to the right height and prop the foam-core-mounted image on it, and position it in your background to record. 

This approach would take a bit of adjustment each time to get the image framed right because you’ll have 3 moving parts: height of the easel, distance of easel from you, and distance of camera from you. You’ll want to take the time to adjust it each time in order to maximize the visual consistency of your videos – the background should appear similarly positioned in each of your videos.

2. The wall option: Get your image printed on vinyl, and install 2 hooks or pins on your wall at the proper height. Have your printer install grommets in the upper corners of your poster (and possibly the lower ones as well: depending on the weight of the vinyl material and the printer’s recommendation, you may need to install lower hooks or pins as well).

You’ll have a better chance at creating a consistent frame in all of your videos because you’ll only have 1 variable: distance of camera from you.


5. Print out the graphics for use. Look for a large-format printer, or a vinyl banner specialist. Consider getting a UV coating on the banner or poster to make sure the color saturation lasts.

6. Store your graphics carefully. Both the foam-core-mounted posters and vinyl banners are somewhat fragile – you don’t want to dent or mar them. Imperfections could be visible in your videos (especially if you’re filming in HD).
  • A portfolio case to store paper posters,   
  • A cardboard mailing tube or plastic storage tube