To extend your brand into you video’s background, consider creating a brand background poster. To do this:
2. Make your graphics: Take a simple visual motif from your brand’s visual vocabulary and enlarge it to poster size. Adobe Illustrator is a good program to use to create this file, and it creates files that are often accepted by banner printers.
4. Consider how you’ll hang it: You’ll either need to hang the poster on a wall behind you, or use an easel to prop up the poster as you record your video.
1. The non-wall-mounted option: Get your background image printed on paper, mount it to foam board (the banner printer will do this for you), and then get a floor easel from Staples. You can adjust the floor easel to the right height and prop the foam-core-mounted image on it, and position it in your background to record.
This approach would take a bit of adjustment each time to get the image framed right because you’ll have 3 moving parts: height of the easel, distance of easel from you, and distance of camera from you. You’ll want to take the time to adjust it each time in order to maximize the visual consistency of your videos – the background should appear similarly positioned in each of your videos.
2. The wall option: Get your image printed on vinyl, and install 2 hooks or pins on your wall at the proper height. Have your printer install grommets in the upper corners of your poster (and possibly the lower ones as well: depending on the weight of the vinyl material and the printer’s recommendation, you may need to install lower hooks or pins as well).
You’ll have a better chance at creating a consistent frame in all of your videos because you’ll only have 1 variable: distance of camera from you.
- A portfolio case to store paper posters,
- A cardboard mailing tube or plastic storage tube