1. Easy-to-read, highly visible headline. And, the headline clearly states what the newsletter is about.
2. A product packaging shot of the free bonuses that come along with the newsletter. Shows potential subscribers that they will receive something valuable.
3. A call to action that explains the free gift and tells people to sign up.
4. A privacy statement to reassure subscribers that their information will not be shared.
5. A link to a page that explains the newsletter and free offer in more detail.