QUESTION:

Which color should my logo be if I'm in the network marketing industry?

ANSWER:

Your color palette should communicate a part of your company's story – so the first step is for you to decide what your company's full story is. Your story will include:

  • Who you are: your company's personality
  • What you do: your products/ services and their benefits
  • What makes you different from your competition and
  • Who you can best help (target audience)

Once you have that, then you should start designing the logo with the icon first – design the icon to be unique and eye catching and to tell as much of the above story as you can. Then, choose fonts that also communicate your story. Finally, apply colors that round out and fill out the story.

So, as you can see, without more information, I can't tell you what colors would work for your business – there are many other questions to be answered before I can make that call.


I hope this helps!