Brand Design Is More Than Just A Logo

Brand Design is about more than just a logo. Brand design is about creating a set of designs that communicates your business's story to your best customers. A well-designed brand includes: – A clear, concise brand story about your business that covers who...

Q&A: Should You Include Your Tagline In Your Logo?

QUESTION: Can you add our tagline to the logo? ANSWER: I strongly recommend that the tagline be treated as a separate piece of artwork. It should be a part of your Visual Vocabulary,which acts as the visual sidekicks to your logo (the superhero of your brand). A...