Brand Design is about more than just a logo. Brand design is about creating a set of designs that communicates your business's story to your best customers. A well-designed brand includes:
– A clear, concise brand story about your business that covers who you are, what you do and what makes you different.
– A clear definition of your ideal clients and target audience
– A logo that communicates that story to your target audience using the language of symbols, the meaning of fonts and color psychology
– A Visual Vocabulary (all of the visual elements in addition to your logo that appear in your brand – backgrounds, color palettes, patterns, textures, stock photos, illustrations, etc.) that brings your brand richness, consistency, and flexibility
Then, have these elements designed into your printed and online marketing materials to make them consistent, memorable and more visible in the marketplace.