Brand designs help your company be more memorable — which means that it’s more likely that people will remember to call you when they need your services. Statistics show that 65% of people are better at remembering what they see than what they hear, read or even experience. Having a strong, consistent visual brand helps to reinforce your company’s name and to seat your business more firmly in peoples’ minds.
To increase memorabiity, use a graphic icon alongside your company name in your logo. When paired with words, graphics greatly increase memorability, because then you’re appealing to people who learn through words and to people who learn through visuals. Create a rich and interesting visual experience through Visual Vocabulary, photos, illustrations, charts and graphs to give viewers more graphics to remember.