Do you use testimonials to market your small business? (You should – they're great credibility-builders. But, I digress…)
The FTC changed the rules about what your testimonials can say back in October of 2009. Here's how it boils down:
1. If your testimonial talks about outstanding results, and these results aren't those seen by everyone who gets your product, you have to add a disclaimer stating "results not typical".
2. You have to disclose if you gave payments or free products to the people giving your testimonials.
3. Celebrities have to disclose their relationships with advertisers.
If you already have testimonials, consider reviewing them and making sure that they're "up to par".
More details via www.ftc.gov