What Is A Gravatar?  A Gravatar is “A Globally Recognized Avatar”. According to the Gravatar website, it’s “an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog.”

Why Get A Gravatar?
A Gravatar is a great tool for Brand Education (making it more likely that people will recognize your brand), Brand Consistency (making sure that the same image is associated with your brand in every post and application) and for building credibility online.

How Do You Get A Gravatar/ Best Practices:
1. Sign up for a Gravatar account at: http://en.gravatar.com/. You’ll want to use the email that you’d like to have associated with your blog comments when signing up.
2. Choose your username. It’s recommended that you use your real name to build trust and credibility.
3. Upload your icon. The best practice here is to use your headshot if at all possible – it builds more trust and credibility than using a logo as your Gravatar. Gravatar does have an online interface that will allow you to crop your icon to a square.

That’s it! Now, when you post on blogs or websites, use the email address associated with your Gravatar account and your image will be displayed.