Branding Question: The Right Brand

How do I know that I have the right brand? Your brand has to do a few basic things. If it accomplishes these tasks, then you can be assured that you have the right brand. 1. Communicates your brand story. To do this, first create your brand story: Who your small...

Creating A Logo That Stands Out

The third part of that question is about designing a logo that stands out. As a small business owner, you should: 1. Research the competition. If you don’t know what you’re standing out against, then… well, you know. Find out what your competitors...

Branding Question: Logo Design Decisions

How do you decide what logo to create for your business? One that really pops out, bold in color and appeals to almost everyone? I’m going to take the last part of this question first. It doesn’t matter if your logo appeals to everyone – unless...