The second part of this week’s question is “How do you decide what logo to create for your business – one really pops out, bold in color”?

First of all, I recommend that you hire a brand designer to create your logo. Hire a brand designer because they will look at the overall brand strategy and how you will build and grow your company. Logo designers and graphic designers don’t do this strategic piece.

Look for a designer whose style matches your preference. Otherwise, branding will be a struggle. It can also help to give a designer samples of logos that you like to steer them in the right direction. Tell your designer that you’re looking for a bold logo.

Keep in mind that your logo’s main job is to communicate with your target audience. So, first you have to define your target audience. Who are they? What do they like? Can you find a few of them to act as a review panel during the logo creation process?

Then, define the rest of your brand story. If your brand designer doesn’t know what your company is about, they can’t design a brand that will work for you. They need to know who you are (your business’s personality), what you do, and what makes you different.

Hand all that over to your designer and wait for your first round of designs. They should be full of great choices. Narrow down the options and then pass them by your review panel of target audience members. See what they say!

Refine the logo based on your audience’s feedback and your designer’s expertise. Look for a logo that’s bold and unique, but also timeless – so that you don’t look dated in a few years.

Then start using the logo on all of your materials – a logo won’t work if people can’t see it.